© 2020 erin vandeburg design / art direction

Codachroma clothing

 

The Big Idea:​ Sensible fashion for the fashion senseless_

From the seeds of Fruit of The Loom, CODACHROMA was created to be the world’s first collection of pre-matched clothing. With our different style lines ranging from casual to formal wear, we provide the opportunity to dress with confidence knowing you’ll look good regardless of how you arrange your outfits. The goal? To make style accessible and understandable for all. In addition to what you see here, we produced an AR filter for Instagram. You can try it for yourself here.

Year 2019

Designer Kate Yoo Copywriter Brandon Kim Art Directors Nod McFall/Vail Prior

Materials/Programs Photography/Spark AR/InDesign/Illustrator/Photoshop