© 2020 erin vandeburg design / art direction

Futureee Typetreatment

 

The Big Idea:​ Convey futurism w/out reference to tech_

A constant goal in my work and life is to create optimism for the future. Too often is the futuristic aesthetic dependent upon technology-referencing themes. This is troubling for us as a species considering the environmental impact of the technological revolution. How can we as designers shape futurism to prize natural solutions? In Futureee, organic curves and glass textures were implemented to explore this question. Typeface by TRÜF. Find it here

Year 2019

Materials/Programs Cinema 4D/Illustrator