© 2020 erin vandeburg design / art direction
The Big Idea: Show passers-by what they're missing_
It’s intimidating to go to something by yourself with the goal of meeting friends. A large portion of our target was unwilling to interact with the incredible opportunities Meetup's social groups provide because of this fear. We set out to show our audience that fun in a social setting is easier to access than they may feel. Glass installations were placed in heavily trafficked areas that also happened to feature regular Meetup groups. Passers-by could view activities they're already familiar with in places they're already familiar with and immediately scan to join in.
Copywriter Richard Forzano
Materials/Programs Cinema 4D/Photoshop/InDesign